Web and Internet Marketing Blogs

5 low cost email marketing tools for small businesses

Posted by Shailesh Merai on Apr 18, 2016 10:00:00 AM

email-marketing-programs.pngStudies have shown that consumers prefer brands communicate with them via email and there is no doubt that email marketing is a great way to reach and nurture customers and generate leads. Email marketing also has one of the highest ROI’s when it comes to digital marketing tactics.

Luckily for small businesses, there are many low cost options for creating and sending effective emails, and analytics to optimize your efforts. We’ve rounded up a list of our favourite services for small businesses. Let's take a look.

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Topics: Email Marketing

How Google’s PPC Change Affects Organic Searches

Posted by Shailesh Merai on Mar 24, 2016 9:30:00 AM

If you’re panicking about how Google’s recent change to Pay Per Click results will affect you as a marketing pro – you’ve got good instincts.  First off, what exactly is the change and what does it mean for you?

What did Google do?

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Topics: Paid Advertising

7 free visual marketing tools for small businesses

Posted by Shailesh Merai on Mar 7, 2016 11:00:00 AM

There is no doubt that strong written material, whether it’s compelling ad, social media, blog or website copy, is critical for marketing your brand online. Visual marketing is equally imperative and is an important tool for telling your brand story.

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Topics: Social Media

Why a Responsive Website is a Must for Your Business

Posted by Shailesh Merai on Mar 2, 2016 12:00:00 PM

Every day more and more SMBs are redesigning their websites so they’re responsive. In fact, most successful businesses have responsive sites.

You may be asking why your company should invest in a responsive site, how it can actually help your business and what happens if you don’t make the move.

Take a look at these compelling benefits and decide for yourself.

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Topics: Web Design & Development

Small Business Marketing Trends for 2016

Posted by Shailesh Merai on Feb 8, 2016 11:00:00 AM

Digital marketing is de rigueur in the marketing biz and we’re all getting really good at putting it to good use to grow our businesses.  This year we’ll see online activities becoming even more sharply refined and targeted to increase conversion.

Customers in Sharp Focus

2016 will see companies more actively focusing in on the customer. This may seem like a no-brainer, but surprisingly, many companies neglect this aspect of business when it should be their #1 priority. Hope you’re not part of this bunch!

Let’s see how SMBs can apply the following trends to earn higher returns than ever this year.

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Topics: Small Business Marketing