Studies have shown that consumers prefer brands communicate with them via email and there is no doubt that email marketing is a great way to reach and nurture customers and generate leads. Email marketing also has one of the highest ROI’s when it comes to digital marketing tactics.
Luckily for small businesses, there are many low cost options for creating and sending effective emails, and analytics to optimize your efforts. We’ve rounded up a list of our favourite services for small businesses. Let's take a look.
Benchmark
Pricing: Affordable; Example plan: $28.95 for up to 2,500 contacts and unlimited emails.
Free plan option: Yes, up to 2,000 subscribers
Key features: Great design capabilities, Google Analytics integration.
Additional includes: Easy drag and drop editor, design templates with full control over visuals, responsive emails, photo editing, A/B testing, analytics, autoresponder, Google Analytics URL tracking option.
Customer Support: Weekday phone, email and live chat.
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GetResponse
Pricing: Affordable; Discount on annual billing; Example plan: $25/month for up to 2,500 contacts.
Free plan option: No
Key features: No limitation on the number of emails you can send monthly, easy to use.
Additional includes: Customizable templates, responsive design, analytics, autoresponder, image library.
Customer support: Weekday phone, email and 24/7 live chat.
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SendinBlue
Pricing: Very affordable; Flexible plans; Example plan: $7.93/month for up to 40,000 emails per month and unlimited contacts.
Free plan option: Yes, 9,000 emails per month, unlimited contacts.
Key features: Great for e-commerce businesses, ability to send multiple types of messages from one platform including email marketing messages, transactional emails (messages prompted by specific actions like leaving an item in the shopping cart) and SMS messages.
Additional includes: Analytics, mobile viewer, website form builder for collecting customer emails, drag and drop designer, limited templates.
Customer support: Weekday phone and email.
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MailChimp
Pricing:Affordable; Example plan: $30/month for up to 2,500 contacts and unlimited emails.
Free plan option: Yes, up to 2,000 subscribers and 12,000 emails per month.
Key features: Many third-party integrations (including SurveyMonkey and Salesforce), easy to use and great for getting started with email marketing.
Addtional includes: A/B testing, customizable templates, analytics, thorough help tutorials and guides, automation, e-commerce integrations, mobile options.
Customer support: Email and live chat, but more focused on self-service through help manuals.
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Choosing the best email program
Most email marketing programs are affordable. Sign up for free trial periods and play around. Pick the one that offers flexibility between user friendly drag & drop design features and coding options for customizations. Consider support services that include tutorials, phone and online chat to help you along the way.
Once you sign up stay committed. Planning your email marketing campaigns will go a long way in bringing the results you actually aimed for from your company's communication strategy.
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