Web and Internet Marketing Blogs

Slow Sales: Could Branding Help Grow Your Small Business?

Posted by Shailesh Merai on Oct 13, 2016 9:45:00 AM

Many SMBs ignore branding as a key marketing tool. It’s usually not even the last thing on their minds; probably because it’s not an easy business strategy to understand. Ask any business or marketing person what branding is and you will get some standard responses similar to “it’s how your customers perceive your business” or some even swear it’s “your logo” that brands the business—and they aren’t wrong but they aren’t entirely right either. These are only part answers. The biggest challenge is how do you take these simple definitions to convert them into a business function and tie the investment made with business growth? Sounds difficult right?

Now, your business may have been doing well so far without needing to build a brand. However, here are two compelling scenarios where you will find that branding is the only way out of them. Is your business experiencing one of them?

Read More

Topics: Small Business Marketing

Website Review Quiz: Is it Working for You?

Posted by Shailesh Merai on Jun 14, 2016 9:00:00 AM

Digital marketing has become the number one way to market ones business. Yet, a lot of small/medium businesses still don't have a website or worse; have a website that's inconsistent and needs a serious technological upgrade.

In modern times, as an SMB, it's essential to have a business website that aligns with your business goals. No matter your business revenue or years in business, a well designed website not only acts as a tireless brand builder but also new business creator.

Read More

Topics: Web Design & Development

5 Ways to Reconnect with Customers and Attract New Business

Posted by Shailesh Merai on May 31, 2016 9:00:00 AM

SMBs are famous for monotonously running their marketing activities with the same old exercises that make no big impact on their market. Creative marketing, they feel, is only for the big boys. We all need clever marketing to keep our companies connected with clients and top of mind with prospects. Let’s face it, a little buzz can not only place your business in the spotlight, it can also spruce up some sagging sales.

We’ve come up with 5 fire starters to strike it with prospects and ignite emotions in customers.

Read More

Topics: Small Business Marketing

Want to Analyze Your Website? Here Are Some Quick Free SEO Tools

Posted by Shailesh Merai on May 2, 2016 9:32:57 AM

seo-tools.pngA few things that prevent a lot of business owners and marketers from utilizing SEO (Search Engine Optimization) is not knowing exactly what it is, or confuse SEO with Pay-per-click (PPC). So, let’s take a quick look at what it is and some free SEO tools you can try out to help boost your website's online presence.

Read More

Topics: Search Engine Optimization (SEO)

5 low cost email marketing tools for small businesses

Posted by Shailesh Merai on Apr 18, 2016 10:00:00 AM

email-marketing-programs.pngStudies have shown that consumers prefer brands communicate with them via email and there is no doubt that email marketing is a great way to reach and nurture customers and generate leads. Email marketing also has one of the highest ROI’s when it comes to digital marketing tactics.

Luckily for small businesses, there are many low cost options for creating and sending effective emails, and analytics to optimize your efforts. We’ve rounded up a list of our favourite services for small businesses. Let's take a look.

Read More

Topics: Email Marketing